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Price Benowitz

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Price Benowitz

Why Sucuri

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On occasion, a variety of unfortunate events occur. In general, those occurrences are lumped together and called “life." Some of those events, which transcend a situational or moral quandary, can leave us in the midst of a legal matter. Thankfully, law firms like Price Benowitz are here to help. When an unfortunate security event impacted their business, they turned to Sucuri for trusted counsel.

When we were attacked a few years back, the ability to find a solution that works was a God-send. I wouldn’t think twice about suggesting that others sign up for your services.

Price Benowitz LLP, a law firm established in Washington D.C., has gained tremendous experience working with a number of people and their legal matters. Through the years, they have learned that winning does not begin when the game starts, but rather with proper preparation. In every aspect of their business, Price Benowitz has sought to a fully comprehensive service. In order to maximize their potential, Price Benowitz has learned the art of specializing and delegating when necessary.

Wise Counsel

In legal proceedings, the ultimate goal is to reach the best possible outcome for the client, whether it is the plaintiff or the defendant. Although the goal is clear and singular, each case and circumstance can vary greatly in terms of strategy, research and execution. To engage in a successful proceeding, one’s representation (lawyer or law firm) must be well versed in the laws and details of the case. Price Benowitz LLP prides themselves on their excellence in both law and client support.

For a defendant, perhaps one of the most important steps in a criminal case could be timing.

The difference between somebody spending years in jail versus walking out a free person very often is the difference between whether or not they speak with a lawyer before they speak with law enforcement.

Understanding the gravity of preparation is essential for individuals faced with legal prosecution. Prevention is equated to freedom. Price Benowitz has launched a formidable digital resource solution to directly address the need for early counsel and maximize the firm’s availability in such sensitive situations.

The law firm further expanded their leadership in the industry by launching an effort to help other firms capitalize on the benefits of digital resource solutions. Price Benowitz, who will celebrate their 10th anniversary in 2017, has moved beyond criminal defense and provides representation in civil suits. The move into civil matters resulted in multi-million dollar wins for the firm.

Passion Pursuits and Peculiar Predicaments

Co-founders Seth Price and David Benowitz have a common goal toward industry leadership. Benowitz, who runs the criminal division, passionately leads an impressive roster of attorneys who each have a number of accomplishments and accolades to their names. Price, a graduate of George Washington Law School and the son of a lawyer, was destined to pursue law. He currently heads up a passionate pursuit that leverages technology to ensure best practices in legal services.

Digital marketing, specifically in the current online environment, holds many little known nuances that can quickly blossom into big problems, some of which can become legal issues. Price works to educate clients and potential clients on such nuances as the firm continues to expand their brand in that space. The knowledge Price Benowitz has gained comes through years of experience and expansion of their own web presence. Their team has also overcome challenges that further shaped their awareness.

A few years back, the firm experienced their first encounter with malware. The issue left their websites compromised and the business vulnerable. A quality, quick solution was needed.

There was a point where our WordPress was getting attacked on a daily basis. It was crazy. Our sites kept going up and down and malware kept being found on them. I’m not “techie” at all - I have a tech team. But, I went online, myself, on a weekend and was able to sign up, pay, and get my sites cleaned by Sucuri’s team, almost single handedly, for a very reasonable, nominal fee.

The digital marketing initiative, which Price Benowitz has incorporated into their model, has become a valuable asset for the organization and its clients. Security compromises in the online space can result in significant business, branding, monetary loss.

Our websites are, very often, someone’s lifeline in that moment of need. Keeping those sites up and running is very important, both for the potential client as well as for our firm’s livelihood.

The malware issue was resolved just hours after Price contacted Sucuri. Though he wasn't sure how to grant Sucuri the proper access needed to clean the sites, our team were quick to support him and the malware was a memory soon thereafter. This positive experience lead Price to sign up additional sites for protection on the Sucuri platform, and now all of the Price Benowitz sites are monitored.

Balancing the Scales

Price used the remediation/Anti-Virus service to ensure the sites were completely cleaned. The need for quickly addressing malware is evident in Google penalties and blacklisting policies by many web security authorities. Price Benowitz experienced a similar penalty first hand.

We had one site that had a tag on it that said there was ‘potential malware, be careful’. That’s death in the digital marketing world. Since using Sucuri, we’ve not had anything close to that. I’m able to focus on the business rather than worrying about whether or not the sites will be up or filled with malware.

Prevention is Key

Similar to the idea that one should seek counsel prior to a conversation with law enforcement, preventative measures should likewise be explored in the Internet space. By far, the best preventative tool is a solid Web Application Firewall. For Price Benowitz, the website monitoring service was also used to ensure high visibility regarding any potential issues that might lead to a lower probability of future recurrence. The percentage of website reinfections is quite high for most websites that experience a compromise. It is more likely that a site will be compromised again after it has been compromised once. Price shares what he has learned during his time managing efforts in the digital marketing space.

If we don’t have the websites up, we can’t do business. In the worst case, you’re done. In the second worst case, Google de-indexes you. We want to give visitors the best user experience possible, and you can’t do that with malware on your sites. It’s bad for the user experience and that means Google is not going to like it and they will slap you down.

Seth Price offers a poignant analogy detailing the security process and, perhaps, how we should both think about and measure security providers in the digital space.

If you have ever been to a back doctor, the first thing they want to do is make sure they can eliminate the pain that has brought you there. And then, they want to make sure you have a process, whether it be stretching or otherwise, to make sure that you remain pain free. With using Sucuri, the immediate result was almost like a doctor. It eliminated the pain, and then it gave us the feeling of comfort to know that someone had your back.

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